Racks do data center ODATA Por que o Colocation é fundamental para o futuro da nuvem híbrida

Why colocation is critical to the future of hybrid cloud

6 minutes reading

With the acceleration of digitization of business, there is an increasing need for computing power and storage space. In this sense, the hybrid cloud appears as a structure that meets these and many other current demands of companies in the digital world.

The model became popular in Brazil from the great digital transformation movement caused by the pandemic. However, hybrid infrastructure has been predicted by Gartner since 2017, when estimated that 90% of organizations would adopt the model by 2020. And indeed, with benefits such as flexibility and scalability, the cloud was the obvious path for most companies looking to adapt quickly.

Another critical point that contributed to implementing this system was the evolution in the capture and use of data. Today, with the amplification of the Internet of Things (IoT), Big Data and even machine learning, there has been an increase in the volume of information that needs to be analyzed and stored.

It is from these innovations that leaders are able to make even more assertive decisions, but that is also why they need insights quickly and reliably. Therefore, in this article, we show the main benefits and challenges of this structure. In addition to clarifying how it is possible to obtain a more resilient business model by combining colocation with the hybrid cloud.

Keep reading and discover more.

Hybrid cloud: technology trend

In a general way, the cloud was already gaining space in the most diverse segments and even in multinational companies. This is mainly because it offers several services, such as IaaS, PaaS, SaaS, which make the daily life and management of the company much more accessible.

Given that, 93.7% of organizations consider cloud to be a crucial element for expanding their business growth, according to the Flexera 2021 State of the Cloud Report.

In addition, there is a good cost-benefit ratio, when instead of buying equipment and software, you pay only for the service. To illustrate, IT investments can represent up to 8% of organizations’ revenue, according to a survey by Fundação Getúlio Vargas (FGV). This factor is even more attractive for entrepreneurs in the current economic recovery.

In turn, the hybrid cloud combines the best of public and private cloud in one ecosystem. It is possible to take advantage of the exclusive and personalized environment to keep sensitive data safely stored. And, at the same time, enjoy a cheaper space with greater capacity for SaaS.

According to Flexera research, in the global scenario, 80% of companies already count with a hybrid cloud strategy. Being that of these:

  • 33% use multiple public clouds and one private;
  • 13% use one public cloud and multiple private ones;
  • 11% use only one public and one private cloud.

Above all, regardless of the use of several or just one of each, both virtual locations can communicate and allow the exchange of data, if necessary. However, this movement can also be an obstacle concerning the daily performance of activities.

Hybrid cloud: challenges on combining private and public cloud

As we have shown, the public cloud offers many benefits, such as flexibility, scalability, and availability. However, the model also faces some challenges, especially when adopted in an accelerated way, which can disrupt the strategy.

Before implementing a new IT structure, it is always recommended to analyze the company’s needs and which solutions are most aligned with business objectives. After all, technology must be used to optimize activities and facilitate the routine of leaders and employees.

Therefore, among the most recurrent difficulties encountered in this model are:

  • Connectivity: to have a truly integrated ecosystem, it is necessary to have a good connection between the public and the private cloud, capable of supporting the operation. This way, the organization and distribution of files and workloads can be done efficiently.
  • Latency: with the connectivity problem comes the increased response time to perform operations. In turn, this can impact deadlines and disrupt work performance.

Finally, it is good to pay attention to building a robust structure that meets the demand for business capacity. Thus, this hybrid architecture can function as a powerful ally for the growth of the enterprise instead of being a limiting agent.

How to build a more resilient business model

With the pandemic’s negative impact on most sectors, building a more resilient business model has become a priority for leaders.

To exemplify, a survey carried out by Daryus Group in 2020 showed that many businesses were not prepared for any crisis. In fact, 43% of companies did not have a Business Continuity Plan (BCP) or Crisis Management (PCG) to face the effects of Covid-19.

From there, physical and technological contingency plans began to be drawn up to reduce losses in the next troubled moment.

When we talk about resilience, one of the main factors in having a distributed structure which does not concentrate all data in a single environment. In a practical example, in addition to the hybrid cloud, dividing loads between public and private cloud, also use multi-cloud strategies with the contracting of different providers.

That way, if a situation prevents you from going to the office, as was the case with the pandemic, you can work from home. Or even if there is a cyberattack on the public cloud environment, the sensitive data stored in the Data Center remains safe.

Another highly recommended option is the addition of Edge Computing or Edge Computing to this structure. It is a cloud-independent solution that assists in efficient information processing.

Colocation integrated into the hybrid cloud framework optimizes performance

Likewise, colocation appears like an excellent alternative when structuring a resilient business model.

The solution offers a physical space prepared with the best conditions to receive the IT infrastructure of organizations. This includes, for example, high connectivity and optimal cooling to prevent servers from heating up.

For companies, adopting this model means having a secure environment for their data and systems. In addition, it also represents cost optimization since it will not be necessary to store IT equipment in the office, bearing the high energy consumption or hiring a dedicated team.

In fact, businesses that opt ​​for colocation also benefit from the possibility of connecting directly to network and cloud providers.

In short, through colocation, you can have the agility you need to run different workloads across multiple clouds efficiently and cost-effectively.

Finally, we can say that the hybrid architecture, with hybrid cloud, edge computing and servers in colocation are the future of the IT structure.


Currently, the volume of data with which companies need to travel, store and process, primarily to support their teams in remote work, demands more and more of the processing capacity of Data Centers.

In addition, given the damage caused by the pandemic, managers have sought to create robust structures that can perform well even in troubled times.

In this scenario, it is clear that Colocation is critical to the future of the hybrid cloud. After all, this is a crucial element for a flexible architecture that precisely meets the demands of business-critical applications.

In fact, ODATA can help develop and support this robust structure, combining the best in its segment. Our team is ready to provide a safe, efficient and connected environment that allows any business to grow.

Talk to one of our experts and understand what we can do for you!

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